Getting attention is hard. Your customers are becoming immune to billboards, tv commercials, and direct mail. You must incorporate social and mobile marketing as part of your strategy. 51% of all search is local, 97% of consumers use the internet as the starting point of all research, and 78% of consumers trust peer recommendations – they want to know the social input from their friends, family, and online community before they have future dining experiences.
It’s your job as a restaurant owner/manager to effectively reach and connect with your audience to form deeper relationships, so you can increase sales, foot traffic, and customer retention.