Business operators looking to maximise their reach can tap a vast customer base with the help of a business website. In his contribution for Search Engine Journal, Parker Hall notes one particular hurdle in that trek:
“Creating a professional looking, well designed website will not ensure that your site receives a high amount of traffic, or increase your customer base. If you want to increase the traffic that your website gets, you will need to use search engine optimization. Search engine optimization refers to techniques that are used to improve a websites visibility, and therefore ranking with search engines.”
Albertan entrepreneurs, large and small, have much to gain by taking their businesses into cyberspace with properly-optimized websites. Data from the province’s Small Business Profile 2013 noted that small outfits comprised 95% of all businesses within the borders; furthermore, the AB government’s activation of Alberta SuperNet in 2004 was an extra advantage to online entrepreneurs seeking fast and clear connections. When your business’ site is gearing to make itself a force to be reckoned with, specialists at internet marketing in Edmonton like SMRT Marketing will have the right tools to help you, such as website design. Here are a few things for you to keep in mind when pursuing the ideal website for your business:
Your web designer can take note of the site’s URL in ensuring it gets adequate page visibility in the results; a URL that reads like MyBusiness.com/products/2/115, for example, detracts from the rankings. If your product offerings include, say food items, the section may read as MyBusiness.com/products/food.
Less Flash for More Panache?
You may have some ideas cropping up, such as Flash effects and movies to introduce your site to customers. However, search engines do not account for them in putting a ranking for the page. Flash objects also take a modest amount of time to load, which will be unacceptable for customers wanting to search your product lists fast.
A good layout keeps customers occupied and shows them where they want to go on the site. To this end, a reputable Edmonton SEO company will recommend putting up the business logo and banner at the top portion of the page. Given the prevalence of mobile surfing, you must also have your website fixed to be viewable on mobile devices while emphasizing faster loading times.
Posting professionally-written and informative content on the website is vital to winning customers over. Some online experts recommend writing around specific keywords and using HTML elements to properly organize the material it appears on the site itself. Be sure to include options to share the content over social media.
(Source: 7 Tricks to Make Your Web Design SEO Friendly, Search Engine Journal, 15 May 2014)