While one might think that it’s a daunting task to get a small business marketing campaign to penetrate Edmonton’s heavily competitive online market, one can easily accomplish this through search engine optimization (SEO). However, you will want to hire a reliable Edmonton search engine optimization company like SMRT Marketing for the job; otherwise, you might only end up getting penalized by Google or other search engines.
SEO is responsible for getting websites higher on search engine results pages (SERPs). In the past, websites took advantage of loopholes within Google’s search algorithms by using hollow pages full of baseless links and unreadable text. To refine its search quality and improve user experience, Google has started to penalize and ban sites that make use of these practices.
Tip #1: Always go for quality.
Ever since Panda and Penguin, all the way to Hummingbird, Google’s algorithms have been on a mission to promote only high-quality, reader-friendly content that’s actually relevant to what a particular user is searching for. Stay on the high ground by always delivering fresh content that can actually engage your readers instead of drivel that only robots can understand.
Tip #2: Know the rules.
It also pays to know what exactly Google wants to have in its algorithms, and what it aggressively penalizes. Stay away from techniques that end up spamming your customers: If you feel like you’re already needlessly bothering people, don’t be afraid to walk away. Search the Google Webmaster Guidelines for more of the rules that all sites should abide by.
Tip #3: Link Audit
In an article for The Huffington Post, Jonathan Long wrote about the importance of maintaining and cleaning up your links:
Google is constantly seeking out networks to penalize and once they discover them it is easy for them to penalize all of the websites linked to these networks. The link sellers classify them as private, yet they will let any website purchase links from them, making it far from private. You are putting your website at a huge risk by using paid link networks.
If you know that you have low quality and potentially dangerous links you will want to start reaching out to webmasters and request that your links are removed. This is a very time consuming and tedious process, but it can help prevent your website from getting slapped with a Google penalty if you act fast.
Keeping within the white hat zone (that is, abiding by the rules of your favourite search engine/s) should assure that you can meet your business’ SEO needs without worrying about getting the boot. Of course, reliable Edmonton internet marketing firms can also help you with this.
(Source: Best SEO Practices: Avoid the Dreaded Google Penalty, The Huffington Post, July 1, 2014)